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        VP of Product Marketing

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        Overview

        Location: St. Louis, MO or Fully Remote (United States)

        Travel: Up to 50%

        This role sits at the intersection of product management, marketing, and sales. The goal of this role is to translate the product’s unique value into benefits that resonate with key stakeholders across our target audiences. By highlighting benefits in a clear and convincing way, this role helps differentiate our product and services, which drives an increase in both product demand and usage.

        To apply please send your resume and any relevant information to jobs@deckcommerce.com.

         

        Objectives

        • Develop a deep understanding of our ideal customer and target market

        • Clearly identify the pain-points we solve and how that benefits our customers

        • Articulate why our customers choose us over competitors

        • Contribute to our go-to-market strategy focused on positioning and product/market fit

        • Drive revenue growth and customer acquisition via product marketing execution

        Responsibilities

        • Implement a strategy for breakthrough performance

        • Establish budgets, tools, and systems driving measurable KPIs

        • Follow and analyze market and competitive trends

        • Manage the entire product marketing lifecycle, from launch plans for new products/features to ongoing positioning and promotion.

        • Establish profiles our ideal customer aligned to marketing personas detailing their pain points and the value proposition delivered by our product/services

        • Create battlecards highlighting unique benefits of our product/services contrasted with alternative options

        • Craft compelling content and product messaging across marketing channels, including website, blog, paid campaigns, social media, partner programs, conferences/events, analyst community, etc.

        • Collaborate on “owned” marketing channels focused on driving top-of-funnel leads

        • Assist in the creation of sales and lead generation campaigns and collateral

        • Collaborate in the development of the product roadmap

        Preferred Requirements

        • Bachelor’s degree in marketing or a related field (Master’s degree preferred)

        • 10+ years of product marketing experience (leadership experience preferred)

        • 5+ years of industry experience in eCommerce and/or order management

        • Expert understanding of digital marketing channels and strategies, including content marketing, SEO, SEM, website analytics, social media, analyst relations

        • Experience working with outside marketing agencies

        • Experience in market research and competitive analysis

        • Understanding of SaaS and cloud-based technology solutions 


        Skills & Abilities

        • Excellent communication, storytelling, and content creation skills

        • Creative execution with strong attention to detail

        • Combination of strategic and tactical execution skills

        • Analytic and quantitative thinking

        • Leadership proficiency with the ability to inspire and motivate teams

        • Ability to collaborate and build relationships across cross-functional teams and stakeholders

        • Project management and task execution

        • Positive, service-oriented personality

        • Strong ownership and accountability


        * All employees are expected to perform other duties as required or assigned that are reasonably related to the scope of the duties listed above. Deck Commerce reserves the right to supplement this list, particularly if the scope of duties in this position changes.

        About Deck Commerce

        Deck Commerce is the leading order management system (OMS) for direct-to-consumer retailers like New Balance, NETGEAR, Build-A-Bear, Saje Natural Wellness, and more! The highly flexible, cloud-based platform powers seamless, omnichannel shopping experiences through inventory management, robust order orchestration, and transaction processing. Deck Commerce OMS enables retailers to curate memorable experiences that turn every customer into their best customer.  

        Why Work With Us?

        If you thrive in a team-focused, innovative environment and have a passion for technology, eCommerce, and amazing service, then Deck Commerce is the place for you. Our approach with customers is grounded in long-term success, and we take the same approach with our employees by prioritizing work-life balance and professional development. We value a strong company culture and offer excellent pay and benefits. Learn more by visiting our Careers page. 

         

        Sound like you? Apply Today.

         

        Apply Now