Retail Resources

Get the latest insights on retail and order management. 

The Ultimate Omnichannel
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Get everything retailers need to know to plan a seamless omnichannel strategy.

 

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      Case Study: Build-A-Bear

      Learn how Build-A-Bear pivoted to omnichannel in just four weeks.

       

        Omnichannel Retail Solutions

        Seamless Shopping Across Every Channel

        Harness the Power of Each Channel - Whether Click, Cart or Curbside

        Retail has changed. Customers want flexibility and convenience, and they expect a seamless shopping experience across every channel. With Deck Commerce’s omnichannel retail solution, you can deliver just that—creating a “buy anywhere, fulfill anywhere, return anywhere” experience that builds loyalty and drives revenue.

        By centralizing orders and inventory in one platform, we make it easy to reduce complexity, delight customers, and maximize profitability. Whether it’s BOPIS (Buy Online, Pick Up In Store), BORIS (Buy Online, Return In Store), curbside pickup, or ship-from-store, Deck Commerce has the tools to help you scale and succeed.

        What Is Omnichannel Retail?

        Omnichannel retail connects every sales channel into one seamless experience for your customers. It’s the difference between “just shopping” and a thoughtful, integrated experience that meets your customers wherever they are—online, in-store, or somewhere in between. For example:

        • A customer buys an item online and picks it up curbside the same day.
        • Another customer shops in-store but decides to return the item through your website.

        With omnichannel retail, everything runs smoothly because all your orders, inventory, and fulfillment processes are centralized. Deck Commerce’s platform makes this possible—even at the scale of thousands of daily transactions.

        Key Benefits of Omnichannel Retail

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        Expand Revenue Opportunities

        Increase sales by leveraging inventory across all channels and providing flexible buying, pickup, and return options. Avoid lost sales with real-time inventory visibility and fulfillment from any location.

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        Streamline Operations and Save Costs

        Optimize fulfillment with strategic order routing and automated workflows. Reduce operational complexity and fulfillment costs while improving delivery speed and accuracy.

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        Enhance Customer Loyalty and Value

        Omnichannel customers are more valuable to retailers. Provide seamless shopping experiences that build trust, increase transaction sizes, and foster long-term loyalty.

        Why Omnichannel Retail Matters

        Today’s customers expect options and consistency. They want to choose how they shop, where they pick up, and how they return. And when you deliver, they’ll reward you with loyalty and repeat business. Here’s why it works:

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        greater consumer engagement is seen by merchants using 3+ channels compared to single-channel merchants.

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        of shoppers are more likely to purchase from stores that offer omnichannel pick-up.

        How Omnichannel Retail Works

        Deck Commerce’s omnichannel retail solution simplifies operations by unifying orders, inventory, and fulfillment across every channel in a single platform. Key capabilities include: 

        • Centralized Order Management: See and manage all orders in one place—no more juggling multiple systems or disconnected workflows.
        • Prebuilt Omnichannel Workflows: From BOPIS and BORIS to curbside pickup and ship-from-store, our ready-to-use workflows make launching and scaling omnichannel strategies easier than ever.
        • Smart Routing and Automation: Orders are automatically routed to the best fulfillment location based on inventory levels, proximity, and costs. It’s efficient for you and convenient for your customers.
        • Node Configuration Portal: Easily manage all your fulfillment locations and ensure they’re compliant with the specific needs of each sales channel.

        The Omnichannel Advantage

        Imagine this customer journey: A client finds a product online and places an order for curbside pickup at their local store. Minutes later, they receive a notification that their order fulfillment is ready. When they arrive, a team member hands over the item, ensuring a quick, hassle-free experience.

        Or think about a customer who purchases in-store but realizes they want to return the item through your website. With Deck Commerce, that return is processed seamlessly, with no confusion about inventory updates or refunds.

        This is what omnichannel order management can do—not just for your customers, but for your team, too. With fewer bottlenecks and more automation, you’ll streamline operations and create a better experience for everyone involved.

        Related Capabilities and Products