Retail Resources

Get the latest insights on retail and order management. 

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      Case Study: Build-A-Bear

      Learn how Build-A-Bear pivoted to omnichannel in just four weeks.

       

        Optimized Fulfillment  

        Fast, Accurate, and Scalable 

        Fulfill Orders Quickly and Correctly Every Time

        Fulfilling orders isn’t just about getting products out the door—it’s about delivering on your promises to customers. With Optimized Fulfillment from Deck Commerce, you can process every order with precision and speed while building trust and loyalty with every delivery.

        Whether you’re shipping from a warehouse, a fulfillment center, or directly from a store, efficient order processing solutions ensure the right product gets to the right customer at the right time. By automating workflows and providing real-time insights, we help you reduce errors, improve delivery times, and scale operations smoothly—even during peak sales seasons.

        Whether orders are fulfilled in a warehouse or fulfillment center, by a third-party logistics provider, or directly from a store, efficient fulfillment keeps operations running smoothly. 

        What Is Optimized Fulfillment?

        Optimized fulfillment brings order processing, packing, and shipping into a streamlined system that works smarter, not harder. It’s about automating the repetitive, simplifying the complex, and ensuring every step of the process runs seamlessly.

        For retailers, this means fewer headaches and more happy customers. For customers, it means faster deliveries, fewer errors, and a better overall experience.

        Here’s what you can do with optimized fulfillment:

        • Automatically route orders to the best location for fulfillment.
        • Keep inventory data accurate and up-to-date across all channels.
        • Give your team clear workflows to handle even high-volume periods efficiently.

        Key Benefits of Optimized Fulfillment

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        Reduce Fulfillment Errors

        With automated workflows and clear fulfillment instructions, businesses can eliminate common mistakes like mispicks, incorrect shipments, or delayed processing. This ensures that the right product reaches the right customer every time.

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        Improve Delivery Times

        Streamlined processes and data-driven routing decisions ensure orders are fulfilled quickly, whether for same-day delivery, curbside pickup, or standard shipping. Faster fulfillment leads to greater customer satisfaction and loyalty.

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        Scale Without Growing Pains

        Optimized fulfillment processes are designed to grow with your business. Automation and role-based permissions enable efficient operations even during peak sales periods, while flexible workflows adapt to changing business needs.

        Why Optimized Fulfillment Matters

        When fulfillment is smooth, everything else just works. Customers are happy, teams are productive, and your business runs like a well-oiled machine. But when things go wrong—late deliveries, incorrect orders, or lost shipments—the impact can be costly.

        The stakes are high:

        0%

        of online shoppers will abandon their order if the delivery will take longer than a week.

        0%

        of consumers are less likely to shop with a retailer in the future if a purchase is not delivered within 2 days of the date promised.

        How Optimized Fulfillment Works 

        Optimized fulfillment is powered by Deck Commerce OMS which provides centralized control over the entire order lifecycle. From automated order routing to fulfillment locations based on inventory availability and customer proximity to role-based workflows, the OMS ensures each order is processed efficiently and accurately. 

        Real-time tracking and operational insights allow teams to identify and address bottlenecks before they impact performance. APIs and prebuilt integrations ensure seamless communication with your ERP, shipping providers, and other critical systems, creating a cohesive fulfillment ecosystem. 

        The Impact of Optimized Fulfillment

        Optimized fulfillment isn’t just about efficiency—it’s about creating better experiences for your customers and your team. Imagine this:

        A customer places an order online and receives a confirmation with an accurate delivery estimate. Deck Commerce automatically routes the order to the nearest fulfillment center or store, where it’s picked, packed, and shipped in record time. The package arrives on schedule, exactly as promised, leaving the customer delighted and more likely to shop with you again.

        That’s not just fulfillment—it’s a competitive advantage.

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