Home Improvement & Tool Brands That Trust Deck Commerce


Touch up your order management processes to:
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Prevent customer frustration by telling customers what products you have available for purchase—whether online or in the store.
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Increase order size and customer lifetime value through omni-powered fulfillment including curbside pickup and local home delivery.
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Fulfill orders in the most efficient and cost-effective way for both your customer and your bottom line via smart order routing.
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Aggregate all inventory from multiple systems or selling channels into one central source of truth for full visibility.
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$0
billion in projected industry revenue by 2026
0%
of home improvement sales will be ecommerce by 2025
0%
increase in app downloads for DIY retailers
0%
of Americans did a home project in 2020
DTC Takes the Home Improvement and Tools Industry to the Next Level
The home improvement, tools, and overall DIY market had a major digital transformation over the past 2 years. With consumers shuttered in their homes, the DIY market skyrocketed. Seventy-six percent of Americans did a home improvement project in 2020. App downloads for major brands like Home Depot, Lowe’s, Menards, and Wayfair saw a 70% YOY growth. Stanley Black & Decker saw 30-40% sales growth over 2019. Coupled with brick-and-mortar closings, home improvement brands needed to quickly adapt or be left in the sawdust.
Home Depot started its One Home Depot digital transformation strategy in 2017 with the goal to create a unified shopping experience. They invested heavily in omnichannel strategies and when the pandemic hit, it paid off. They saw a 20% increase in revenue during the pandemic with 86% of that coming through ecommerce.
In the US, DTC ecommerce sales grew over 45% in the last year, with over 88% of buyers preferring to buy directly from the brand vs a distributor. And they aren’t predicted to slow down any time soon. This is especially true in the tools & home improvement market. Even with a looming economic recession, this industry is projected to stay steady as consumers look to save money with DIY projects vs paying a premium for a product.
However, to be successful at direct-to-consumer commerce, brands need the right technology in place to create those coveted customer experiences.
That’s where we come in.
Create the ideal customer experience
CX Best Practices Checklist
We've compiled a list of best practices industry-leading retailers are using to curate a seamless customer experience.
Download Checklist
Why an OMS is Critical for Home Improvement Brands
A challenge that comes with expanding into D2C channels is managing the entire customer experience—from storefront to front door. From having a central view of available to sell inventory, to fulfilling orders in the most cost-effective way, to allocating inventory to all selling channels (marketplaces, online, stores, apps, and dropshippers).
With consumer expectations becoming more complex, it’s important for home goods brands to have a built-for-purpose order management system that’s agile enough to tackle any new opportunity that comes their way.
At Deck Commerce, order management isn’t just something we do, it’s all we do.
We’ve been helping brands with direct-to-consumer commerce for over 20 years. That experience taught us what order management capabilities brands need for success—and turn every customer into their best customer.
How an OMS Creates More "Happy Paths"
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Frustrating customers due to inaccurate inventory?
With Deck Commerce brands have real-time, cross-channel inventory visibility.
Additionally, you can display certain percentages of inventory to different channels, and leverage safety stock so your customers see exactly what is available where— to prevent inventory headaches and customer frustration.
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Looking to implement Curbside Pickup, BOPIS, BORIS, or Ship from Store?
You're in luck! Deck Commerce has prebuilt workflows built for and trusted by high-volume omnichannel retailers, so you don't have to "DIY."
Feel confident you're implementing a scalable solution both your internal teams and customers will love.
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Dropshipping for a third-party retailer?
With Deck Commerce, brands can leverage smart, configurable (and automated) routing workflows to:
- Centralize all orders into one source of truth
- Set up unique compliance and fulfillment rules based on channel
- Remove the complexity for your fulfillment and customer service teams
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Are returns a manual headache for customer service?
We can automate these processes, including:
- Return payment with correct taxes and item-level proration
- Return loyalty points to prevent fraud
- Track return reasons & locations
- Track RMA information
- Trigger return communication, like emails and SMS
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Lack cross-channel inventory visibility?
If a customer sees store inventory on your website and goes out of their way to pick up in store— but it's not there when they arrive— they are not a happy customer.
With Deck Commerce brands can expose the most accurate ATS inventory from every channel, whether online, stores, marketplaces, and more!
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Manually processing preorders and backorders?
With Deck Commerce, you can automate preorder and backorder workflows to reduce the time your team spends updating payment, inventory, and customer communication— giving your customers a reliable experience every time.
Popular Integrations for DIY Retailers





Why Brands Choose Deck Commerce

Unmatched Expertise
We’ve helped brands optimize their ecommerce operations for over 20 years—with tried-and-true capabilities built into our product.
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Comprehensive Native Capabilities
Rather than customize to demise, our out-of-the box SaaS product covers apparel order management from start to finish.
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Extensible Platform
Deck Commerce is both front and back-end system agnostic with 50+ prebuilt integrations—making it easy to swap, add, or remove any tech as your brand grows.
Manage Customer Experiences Beyond the Buy Button
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