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      build a bear case study

      Case Study: Build-A-Bear

      Learn how Build-A-Bear pivoted to omnichannel in just four weeks.

       

        Turn your customer experience into a great adventure  

        With an OMS Outdoor Recreation Brands love.

         

        Watch How It Works

        Outdoor Recreation Brands That Trust by Deck Commerce
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        Order Management processes in the wild:

        • Fulfill orders in the most efficient and cost-effective way for both your customer and your bottom line via smart order routing.

        • Get access to cross-channel inventory visibility and never lose a sale to inventory issues again. 

        • Increase order size and customer lifetime value through omni-channel fulfillment.

        • Offer advanced customer experiences such as subscription services, product registrations, warranties, and digital and physical gift cards. 

         

         

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        billion in projected revenue by 2028

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        times higher online sales volume than 2020

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        of outdoor shoppers make another purchase in the first 6 months

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        178

        billion in projected revenue by 2028

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        Outdoor Recreation is Summiting the DTC Market

        The outdoor recreation market skyrocketed during the pandemic with over 6x more online sales volume than before 2020. With people sheltered in their homes, outdoor recreation became a saving grace. They created the perfect outdoor space or took “mini excursions” to get some much-needed fresh air. As a result, ecommerce sales boomed, and outdoor recreation brands needed to ensure their DTC strategies were meeting their customers’ expectations.  

        Now that places have opened back up again, outdoor recreation retailers need to focus on creating loyal, repeat customers out of those who made purchases during the pandemic. According to Amazon ads, 74% of outdoor recreation shoppers will make another purchase in the first 6 months so it’s critical brands develop good relationships.   

        To be successful at direct-to-consumer commerce, brands need the right technology in place to create those coveted customer experiences.  

        That’s where we come in.  

        Create the ideal customer experience

        CX Best Practices Checklist

        We've compiled a list of best practices industry-leading retailers are using to curate a seamless customer experience.

        Download Checklist

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        Why an OMS is Critical for Outdoor Recreation Brands

        According to Capstone Partners, Outdoor Recreation & Enthusiast Market Report, “privately owned middle market companies with brand strength, robust direct-to-consumer (DTC) capabilities, and efficient supply chains are poised to capture valuable revenue opportunities through 2022.” 

        That's why it’s important for brands to have a built-for-purpose order management system that’s agile enough to tackle any new opportunity that comes their way.   

        At Deck Commerce, order management isn’t just something we do, it’s all we do. 

        We’ve been helping brands with direct-to-consumer commerce for over 20 years. That experience taught us what order management capabilities brands need for success—and turn every customer into their best customer.   

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        "We surpassed our sales goals this year with several days of peak volume and had the quietest year technology-wise thanks to Deck Commerce."
         

        Get the case study

        How an OMS Creates More "Happy Paths" 

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        Are returns an ongoing manual struggle for customer service?

        With Deck Commerce, you can automate preorder and backorder workflows to reduce the time your team spends updating payment, inventory, and customer communication— giving your customers a reliable experience every time.

        Ship from Store

        Looking to create seamless omnichannel experiences?

        You're in luck! Deck Commerce has prebuilt workflows built for and trusted by high-volume omnichannel retailers, so you don't have to "DIY."

        Feel confident you're implementing a scalable solution both your internal teams and customers will love.

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        Dropshipping for a third-party retailer?

        With Deck Commerce, brands can leverage smart, configurable (and automated) routing workflows to:   

        - Centralize all orders into one source of truth  

        - Set up unique compliance and fulfillment rules based on channel  

        - Remove the complexity for your fulfillment and customer service teams 

        Preorder

        Releasing a new item and want to leverage preorders to drive sales?

        With Deck Commerce you can configure automated workflows for preorders and backorders that actually work for your business and don't wreck your inventory levels.

        Final Mile Delivery-1

        Do your customers know *exactly* where their order is in the fulfillment process?

        With Deck Commerce, brands have real-time visibility into where an order is in the fulfillment process and triggers actions outside of our system to make sure your customers have what they need, when they need it—like order status, shipment notifications, initiate returns, payment capture, SMS notifications, and more! 

        Warehouse Inventory

        Frustrating customers due to inaccurate inventory?

        With Deck Commerce brands have real-time, cross-channel inventory visibility. 

        Additionally, you can display certain percentages of inventory to different channels, and leverage safety stock so your customers see exactly what is available where— to prevent inventory headaches and customer frustration. 

         

        Distributed Order Management with Deck Commerce 

         

         

        Popular Integrations for Outdoor Recreation Brands

        convey

        yotpo

        Avalara

        afterpay

        CyberSource

        Clutch

        View all integrations

        Why Brands Choose Deck Commerce 

         

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        Unmatched Expertise

        We’ve helped brands optimize their ecommerce operations for over 20 years—with tried-and-true capabilities built into our product. 

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        Comprehensive Native Capabilities

        Rather than customize to demise, our out-of-the box SaaS product covers apparel order management from start to finish.

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        Extensible Platform

        Deck Commerce is both front and back-end system agnostic with 50+ prebuilt integrations—making it easy to swap, add, or remove any tech as your brand grows.

        Don't camp out with outdated technology. Optimize your DTC strategy today.

        Fill out the form below to chat with an OMS expert.