Sporting Goods Brands That Trust by Deck Commerce
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Every customer play leaves an impression of your brand:
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Fulfill orders in the most efficient and cost-effective way for both your customer and your bottom line via smart order routing.
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Prevent customer frustration by telling your customers what products you have available for purchase —whether online, in the store, or curbside.
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Increase order size and customer lifetime value through omni-channel fulfillment.
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Reduce friction in your reverse logistics experience & make returns a breeze with a customer-initiated process.

$0
billion in projected revenue by 2027
0
times higher online sales volume than before 2020
0%
CAGR in online retail for sports equipment
The Sporting Goods Market is Gearing Up to Go D2C
Despite factors outside of their control these past few years, the sporting goods industry continues to grow at a steady pace—in a large part due to the industry’s ability to innovate and lean more heavily into the direct-to-consumer space.
The sporting goods industry has historically been full of traditional wholesalers. But during the rise of direct-to-consumer commerce, these athletic brands were the first to take advantage of this new channel—with Nike, Adidas, and Under Armour leading the way. They understood the value of having more control over their brand and customer experiences. And it's paid off. All three brands are projecting over 50% of their revenue to come from DTC channels by 2025.
In the US, DTC ecommerce sales grew over 45% in the last year, and they aren’t predicted to slow down any time soon.
To be successful at direct-to-consumer commerce, brands need the right technology in place to create those coveted customer experiences.
That’s where we come in.
Create the ideal customer experience
CX Best Practices Checklist
We've compiled a list of best practices industry-leading retailers are using to curate a seamless customer experience.
Download Checklist
Why an OMS is Critical for Sporting Goods Brands
With sporting equipment sales back on the rise and consumer expectations becoming more complex, it’s important for brands to hit the ground running with a built-for-purpose order management system that’s agile enough to tackle any new opportunity that comes their way.
At Deck Commerce, order management isn’t just something we do, it’s all we do.
We’ve been helping brands with direct-to-consumer commerce for over 20 years. That experience taught us what order management capabilities brands need for success—and turn every customer into their best customer.
How an OMS Creates More "Happy Paths" for Sporting Goods Retailers
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Are returns an ongoing manual struggle for customer service?
With Deck Commerce, you can automate preorder and backorder workflows to reduce the time your team spends updating payment, inventory, and customer communication— giving your customers a reliable experience every time.
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Looking to create seamless omnichannel experiences?
You're in luck! Deck Commerce has prebuilt workflows built for and trusted by high-volume omnichannel retailers, so you don't have to "DIY."
Feel confident you're implementing a scalable solution both your internal teams and customers will love.
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Dropshipping for a third-party retailer?
With Deck Commerce, brands can leverage smart, configurable (and automated) routing workflows to:
- Centralize all orders into one source of truth
- Set up unique compliance and fulfillment rules based on channel
- Remove the complexity for your fulfillment and customer service teams
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Releasing a new item and want to leverage preorders to drive sales?
With Deck Commerce you can configure automated workflows for preorders and backorders that actually work for your business and don't wreck your inventory levels.
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Do your customers know *exactly* where their order is in the fulfillment process?
With Deck Commerce, brands have real-time visibility into where an order is in the fulfillment process and triggers actions outside of our system to make sure your customers have what they need, when they need it—like order status, shipment notifications, initiate returns, payment capture, SMS notifications, and more!
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Looking to offer custom products?
Deck Commerce can capture custom information captured by the consumer at the item level and send only that item through a custom workflow—giving teams the ability to confirm the order before it is processed (while automatically processing any other item in the order).
Popular Integrations for Sporting Goods Brands





Why Sports Equipment Brands are Choosing Deck Commerce

Unmatched Expertise
We’ve helped brands optimize their ecommerce operations for over 20 years—with tried-and-true capabilities built into our product.
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Comprehensive Native Capabilities
Rather than customize to demise, our out-of-the box SaaS product covers apparel order management from start to finish.
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Extensible Platform
Deck Commerce is both front and back-end system agnostic with 50+ prebuilt integrations—making it easy to swap, add, or remove any tech as your brand grows.
Manage Customer Experiences Beyond the Buy Button
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