Wine & Spirits Brands That Trust by Deck Commerce


Distill your order management processes to:
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Increase order size and customer lifetime value through omni-powered fulfillment including curbside pickup and local home delivery.
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Fulfill orders in the most efficient and cost-effective way for both your customer and your bottom line via smart order routing.
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Accept backorders for popular out-of-stock products and highlight on the storefront when it’s expected to be back in stock.
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Offer advanced customer experiences such as digital and physical gift cards.
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$0
billion in projected ecommerce alcohol sales by 2024
0%
of all US wine sales are DTC
0%
growth in US ecommerce alcohol sales between 2019-2021
The D2C Wine & Spirits Market is Ripe for the Harvest
The year 2020 was a game-changer for the wine and spirits industry. Direct to consumer commerce, something that used to be extremely difficult (or illegal) to do, suddenly became an “essential business” activity. Curbside pickup and local delivery became a lifeline to wine and spirits brands as digitally-native consumers started finding their favorite vintages online vs heading to their local retail store. Over 2/3 of digital native consumers made their first online alcohol purchase during the pandemic helping to drive the US alcohol ecommerce market value up almost 80% since 2019.
The pandemic normalized wine and spirits home delivery. Now consumers expect the same level of customer experience when they are shopping for wine as when they are shopping for any other item online.
With wine now being legal to ship to almost every state, retailers must rethink their retail strategy and place more of an emphasis on direct-to-consumer channels. But to be successful at direct-to-consumer commerce, brands need the right technology in place to create those coveted customer experiences.
That’s where we come in.
Create the ideal customer experience
CX Best Practices Checklist
We've compiled a list of best practices industry-leading retailers are using to curate a seamless customer experience.
Download Checklist
Why an OMS is Critical for Wine & Spirits Brands
While “normalized”, selling wine and spirits directly to the consumer has a lot of complexities, with compliance being the main headache for retailers. What are the laws for each state? Is curbside and local delivery an option? That’s why it’s imperative for wine and spirits brands to have a built-for-purpose order management system that can automate those important, but time-consuming processes.
At Deck Commerce, order management isn’t just something we do, it’s all we do.
We’ve been helping brands with direct-to-consumer commerce for over 20 years. That experience taught us what order management capabilities brands need for success—and turn every customer into their best customer.
"Companies that fail to proactively invest in their ecommerce teams will struggle to remain relevant and retain market share."
RaboResearch's 2022 Alcohol Ecommerce Playbook
How an OMS Creates More "Happy Paths" for Ecommerce Alcohol Retailers
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Dropping a new vintage and want to leverage preorders to drive sales?
With Deck Commerce you can configure automated workflows for preorders and backorders that actually work for your business and don't wreck your inventory levels.
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Looking to implement curbside pickup or local home delivery?
You're in luck! Deck Commerce has prebuilt workflows built for and trusted by high-volume omnichannel retailers, so you don't have to "DIY."
Feel confident you're implementing a scalable solution both your internal teams and customers will love.
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Dropshipping for a third-party retailer?
With Deck Commerce, brands can leverage smart, configurable (and automated) routing workflows to:
- Centralize all orders into one source of truth
- Set up unique compliance and fulfillment rules based on channel
- Remove the complexity for your fulfillment and customer service teams
Popular Integrations for Alcohol Retailers





Why Wine & Spirits Companies are Choosing Deck Commerce

Unmatched Expertise
We’ve helped brands optimize their ecommerce operations for over 20 years—with tried-and-true capabilities built into our product.
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Comprehensive Native Capabilities
Rather than customize to demise, our out-of-the box SaaS product covers apparel order management from start to finish.
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Extensible Platform
Deck Commerce is both front and back-end system agnostic with 50+ prebuilt integrations—making it easy to swap, add, or remove any tech as your brand grows.
Manage Customer Experiences Beyond the Buy Button
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